Beta
Priority Engine
3.9
2

Not Claimed

TechTarget's Priority Engine is a SaaS-based platform that provides real-time access to active accounts and prospects ranked by their level of purchase intent and engagement. It helps enterprise B2B technology organizations improve ABM performance, increase sales productivity, and maximize demand generation success. The platform provides exclusive third-party intent insights on the topical interests of accounts, recency and relevancy of activity, vendor considerations, and installed technology.
Strengths
  • Accurate Data

    Provides accurate and up-to-date data on target accounts and decision-makers

  • Intent Data

    Offers intent data to help identify accounts that are actively researching relevant topics

  • Customizable Filters

    Allows users to create custom filters to refine their target account and contact lists

Weaknesses
  • Limited Coverage

    May not have data on all target accounts or decision-makers

  • Expensive

    Can be costly for smaller businesses or those with limited budgets

  • Requires Integration

    May require integration with other tools or platforms to fully utilize its features

Opportunities
  • The demand for account-based marketing and sales solutions is increasing
  • Could expand its coverage and capabilities to reach a wider audience
  • Could form partnerships with other SaaS companies to offer more comprehensive solutions
Threats
  • Faces competition from other account-based marketing and sales solutions
  • A recession or economic downturn could lead to decreased demand for its services
  • Changes in data privacy regulations could impact its ability to collect and use data

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https://www.techtarget.com/products/priority-engine/
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Media

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Priority Engine Plan

Priority Engine offers three pricing tiers starting at $12,000/year, with increasing features such as intent data and custom insights.
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