Primary Intelligence
4.6
96

Not Claimed

Primary Intelligence is a fully-automated Win-Loss Analysis software that empowers B2B revenue teams to increase win rates, optimize the customer journey, and improve GTM strategy by tapping into the unbiased voice of their buyers. The TruVoice platform automatically collects, compiles, and analyzes the voice of the customer to deliver rich insights including top reasons for wins and losses, competitive intelligence, winnable deal breakdowns, rep-level insights, competitive price position, sales experience insights, and much more. They also offer Customer Experience Analysis to help identify and save at-risk accounts and optimize the customer journey.
Developer
Primary Intelligence
HQ Location
Draper, UT
Year Founded
2000
Number of Employees
65
Strengths
  • Customizable

    Ability to tailor the platform to specific business needs

  • Actionable Insights

    Provides actionable insights to improve business performance

  • Ease of Use

    User-friendly interface for easy navigation

Weaknesses
  • Limited Integrations

    Limited integrations with other software and platforms

  • Cost

    Relatively expensive compared to other similar products

  • Limited Reporting

    Limited reporting capabilities

Opportunities
  • Opportunity to expand integrations and partnerships
  • Opportunity to add new features and functionalities
  • Growing market for business intelligence and analytics software
Threats
  • Intense competition from other business intelligence and analytics software providers
  • Potential impact of economic downturn on business performance and demand for software
  • Impact of changing data privacy regulations on data collection and analysis

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http://www.primary-intel.com
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Primary Intelligence Plan

Primary Intelligence offers a tiered pricing strategy based on the number of users and features, starting at $10,000 per year.
Starter $ Free Unlimited users
All the basics to get you started Up to 20 automated outreach per month Standard interview survey Automated insight identification Salesforce/MS Dynamics integration Implementation specialist Basic software package
Premium $ 45 Per user/month (min. 5 users)
Good for smaller teams. Automated feedback outreach (unlimited) Standard interview survey Automated insight identification Salesforce/MS Dynamics integration Basic software package Battlecards, price position, workspace, sales profiles Implementation specialist 1 trend report/year
Business $ 60 Per user/month (min. of 10 users)
Enhanced insights and CSR support. Automated outreach per month (unlimited) Semi-custom interview survey Automated insight identification Salesforce/MS Dynamics integration Basic software package Battlecards, price position, workspace, sales profiles Sales leader dashboard, winnable deals, performance gaps Implementation specialist Dedicated customer success manager 2 trend reports/year
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