Pendula is the enterprise proactive retention platform, enabling organisation to increase Customer Lifetime Value and Customer Retention. Pendula's "moments that matter" to personally engage the right audience to optimise conversion. With 0 coding knowledge required, Pendula supports automated & personalised two-way communication across mobile, SMS, email, social messaging and fax. Customers will see and action your messages, whenever and wherever they are. With Pendula, you have a power suite of retention & expansion capabilities including - Real Time analytics to test and discovery user behaviour - Omnichannel engagement across mobile, in-app and web - A powerful and simple UI to build and deliver campaigns in seconds - Workflow capabilities to updateBilling, CRM & source data and trigger next best actions - Integrate with any system via rich API and native built integrations. Customers around the world representing including amaysim, Origin Energy, Energy Australia, AGL, MyRepublic, PeakCommerce, trust Pendula to achieve their retention and engagement goals, growing their long-term revenue. Criteria segmentation and event-based flows allow granular control over who gets what, and when. Drill down within a flow for targeted communications, and easily create journeys based on customer splits and segments. Leverage your existing investment in your customer relationship management or billing system with Pendula, which sits inside the platform. See every conversation you’ve ever had, with every customer, directly linked to data in Salesforce, Zuora or any other system.