Oracle BlueKai is a cloud-based platform that assists small to large size enterprises with data management. Key features include consumer segmentation, campaign analysis and customer targeting. Marketers can use Oracle BlueKai’s audience builder tool to analyze data across devices, drive mobile first email campaigns, map the consumer purchase path and keep a track of conversions. With the ID graph feature, users can unite disparate consumer data and target audiences across devices. It provides campaign results by correlating the effect of online campaigns on offline sales and reporting buyer summaries. Additional features include data integration, data export, access management and custom reports. Oracle BlueKai integrates with media tools such as Adroll, Accu...