Fast forward to lockdown 2020. A world on hold. Cut off from clients and projects, we had an opportunity to create a different type of business to the ones we were used to running. An agency that unashamedly put customer profits and measurable return on investment at the heart of the offering. So we dusted off the models we’d used to generate leads and opportunities with executives at global brands. We sharpened our copywriting pencils; tested (almost) every piece of lead gen software on the market; built up our prospecting ‘stack’; and developed the Opus lead generation strategy. Since then we’ve served clients in over 15 different sectors. We’ve created opportunities for customers with executives from some of the world’s best known brands. Our clients have closed millions of pounds of business based on the leads we’ve brought in. Some of them have doubled the headcount at already successful businesses.