OpenTable
4.6
1,203
OpenTable is a restaurant management platform that helps businesses grow by providing easy-to-use solutions to fill seats, run smooth shifts, grow guest relationships, and drive revenue. They have a global dining network of millions and nearly 60,000 restaurant partners.
Strengths
-
Convenience
Easy to use and book reservations
-
Large network
Partnered with many restaurants worldwide
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Customer loyalty
Rewards program and personalized recommendations
Weaknesses
-
Dependence on restaurants
Relies on restaurants to use their platform
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Limited customization
Limited options for restaurant branding and menu display
-
High fees
Charges restaurants a fee for each reservation made through their platform
Opportunities
- Opportunity to partner with more restaurants in new locations
- Potential to integrate with other travel or dining platforms
- Opportunity to offer additional services to restaurants, such as marketing or data analytics
Threats
- Competing platforms offering similar services
- Decreased consumer spending on dining out
- Negative reviews or experiences shared on social media or review sites
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Review Distribution
-
👍
High - rated users
No information provided for high-rated segment.
-
🤔
Average - rated users
Allows you to assign tables and track metrics, ways to advertise and draw in customers.Difficult to compete, pricey cost per guest, cheaper methods available, text message options buried and not effective.
Media
OpenTable Plan
OpenTable offers a subscription-based pricing model with three versions, Basic, Core, and Pro, ranging from $2.50 to $9.99 per reservation.
Basic
39
Per Month
Reach diners and
build your reputation
Reservations
Custom profile and listing
Guest database, tags and notes
Marketing tools
Review management and analysis
Experiences
Post-dining surveys
Takeout ordering
Core
249
Per Month
Maximize your seatings and run a smoother front of house. Includes all of the same features as Basic, plus:
POS integration
Real-time inventory
Availability controls
In-house and online waitlist
Table management
Pro
449
Per Month
Recognize and reward loyalty with relationship management. Includes all the standard features of Basic and Core with the addition of:
Automated email campaigns
Automated guest preferences
Automated guest profiles
Staff scorecards
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