OP increases merchants' revenue by targeting website users with optimized prices. Pricing Optimization, the upcoming trend in the e-commerce industry, is now available on Shopify! Our algorithm predicts users' willingness-to-pay function and sets the best price for each product. Now you can use a sophisticated pricing technology that not long ago was available only to the kings of the industry, a technology that will maximize your conversion rates and revenue! With this new AI algorithm and powerful targeting technology, you can increase your revenue by automatically optimizing prices on your website for potential customers before they even know what you're selling. You'll never have to worry about price competition again. You can sit back and relax, knowing that AI is taking care of your pricing with live dynamic and personal pricing optimization technology.