Since 1996, SQM Group has connected customer feedback and QA to agent performance, coaching, and recognition to improve CX using a call center. Our mySQM Customer Service QA software empowers, recognizes, and engages agents by providing them with real-time customer feedback, quality assurance, coaching, and recognition to deliver great CX. In addition, real-time actionable notifications (e.g., great CX delivery, service recovery opportunities) are pushed out to agents and managers. Our software captures data from multiple sources (e.g., post-call survey, QA) and stores it in one fully integrated software platform for managing CX data to deliver great customer satisfaction.