Myhotelshop provides a metasearch bidding automation and reporting platform capable of end-to-end management of campaigns on Google Hotel Ads, Trivago, Tripadvisor and Kayak. The platform is suitable to independent hotels, hotel groups and chains, hotel technology providers wanting to offer metasearch as a service, and hotel marketing companies managing campaigns for their clients. It reduces the workload around managing campaigns by utilizing in-house developed algorithmic bidding automation, provides an easy to use and user-friendly UI for monitoring all campaign performance indicators and analytics, and makes it possible for any hotel industry ecommerce team to get started and scale metasearch services quickly and easily. Myhotelshop has been a metasearch specialist since 2012, is one of only 7 global Google Premier Partners for Google Hotel Ads, and is one of the global leaders in driving direct bookings for hotels.