myGaru is a privacy-centric platform for advertisers, publishers, telecoms & retailers to build and activate users while keeping everyone's data safe and anonymous. myGaru empowers individuals to regain control of their Digital Identity and provides a direct impact on the online experience. myGaru technology uses a unique all-terrain ID, working regardless of browser or OS, allowing to maximise addressability audiences by using first-party data and never exposing the consumers' personally identifiable information to any parties. myGaru covers an entire personal data lifecycle and provides cryptographically driven trust to all participants. The platform is provided as Platform as a Service and can be easily deployed by any internet service provider. myGaru Platform includes: • Digital Identity (myGaru B2C app, web client, SDK for partners’ app) • Data Mart (Data Clean Room, Analysts Marketplace) • Ad Platform (DSP, SSP, Header-bidding, Ad stitching for CTV, in-app SDK) myGaru’s cross-domain expertise is grounded on a collaboration of leading Ukrainian experts in AdTech, Big Data, cryptography, cybersecurity, CRM, and network engineering. Most of the myGaru platform products were launched in Ukraine in cooperation with local ISPs, Media and retailers.