BNS Group’s msXsms SMS Connector is an enterprise-grade SMS solution that can consolidate different messaging requirements across multiple companies and departments to a robust, reliable and scalable messaging platform allowing better cost management, compliance, and controls. msXsms uses open and industry standards SMPP & SMTP protocols and uses Microsoft SQL Server as the interface for business applications to send and receive SMS messages. The absence of an open standards-based SMS gateway compliant with Australian Government Security guidelines was another key driver for the commercial development of msXsms. Benefits of using the msXsms platform include: > Easily onboard business applications with minimal coding > Your business applications use SQL server in cloud or on-premises to send and receive SMS > Avoids any future re-programming should the underlying SMS provider change > Avoids using proprietary REST APIs unique to a single SMS provider > Allows high availability message routing within the enterprise messaging backbone (eg, multiple exchange transport servers) > Allows production to DR failover of SMS traffic. > Allows multiple SMS providers to be supported for high availability at the SMS provider level. > Primary and backup SMS providers have switched automatically without any application changes. > Industry-standard SMPP implementation at the SMS server supports many SMS service providers allowing the best possible contract rates to be negotiated. For example, it will check for duplicate messages to the same mobile over 24 hours. This is configurable. > Ideal for Government as the platform supports the Australian email protective marking standards 2018.3.