Mintel
4.4
35
On-demand research and insight services for business growth available online.
Strengths
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Comprehensive data
Mintel provides extensive market research data across various industries.
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Customizable reports
Users can tailor reports to their specific needs and preferences.
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Global coverage
Mintel covers markets and trends in multiple countries around the world.
Weaknesses
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Expensive
Mintel's pricing may be too high for some smaller businesses or individuals.
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Limited access
Access to Mintel's data and reports may be restricted to certain subscription levels.
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Data overload
The sheer amount of data available on Mintel can be overwhelming and difficult to navigate.
Opportunities
- Mintel can provide valuable insights into emerging markets and industries.
- Mintel's data can help inform and guide new product development strategies.
- Mintel's reports can be used to analyze and compare competitors in a given market.
Threats
- Mintel faces competition from other market research providers.
- A recession or economic downturn could lead to decreased demand for market research services.
- Increased scrutiny and regulations around data privacy could impact Mintel's ability to collect and use consumer data.
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Mintel Plan
Mintel's pricing strategy offers three versions of their product at different price points, catering to different customer needs and budgets.
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