Midroll
4.9
1
Midroll is a podcast advertising network that connects companies with popular podcast hosts.
Strengths
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Targeted Advertising
Ability to target specific audiences for advertising
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Podcast Network
Part of a larger podcast network with established audience
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Analytics
In-depth analytics for measuring ad performance
Weaknesses
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Limited Reach
Only reaches audiences within the podcast network
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Podcast-Only
Limited to advertising within podcasts, not other mediums
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Competition
Competing with other podcast advertising networks
Opportunities
- Opportunity to expand as podcast industry grows
- Opportunity to develop new ad formats for podcasts
- Opportunity to expand into international markets
Threats
- Growing use of ad blockers could limit ad reach
- Increasing number of podcasts could lead to audience saturation
- Potential for increased regulation of podcast advertising
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http://midroll.com
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Midroll Plan
Midroll's pricing strategy offers three versions of their podcast advertising services, ranging from $15 to $50 CPM, with additional features at higher price points.
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