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                            ReliabilityHighly reliable and stable database management system 
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                            ScalabilityCan handle large amounts of data and scale up as needed 
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                            SecurityProvides robust security features to protect data 
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                            CostCan be expensive for small businesses or startups 
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                            ComplexityCan be difficult to set up and manage for non-technical users 
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                            Vendor lock-inCan be difficult to switch to a different database system once heavily invested in SQL Server 
- Opportunity to migrate to cloud-based SQL Server for increased flexibility and cost savings
- Opportunity to integrate with other Microsoft products for a seamless user experience
- Opportunity to leverage SQL Server's AI and machine learning capabilities for advanced data analysis
- Threat of losing market share to open-source database systems like MySQL or PostgreSQL
- Threat of losing customers to cloud-based database systems like Amazon RDS or Google Cloud SQL
- Threat of increased regulations and compliance requirements for data privacy and security
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                            Review Distribution
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                    👍High - rated usersNo information provided for high-rated segment. 
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                    🤔Average - rated usersUsers appreciate the practical use and versatility of Microsoft SQL Server for managing databases and migrating to other platforms. However, the interface and work area can be difficult to navigate and the workspace for adding data is too small. 
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                    👎Low - rated usersUsers appreciate that Microsoft SQL Server is a Relational DBMS that can retrieve large amounts of data and supports multiple languages. However, the interface is complex and does not grant full control of databases to users. It has solved RDBMS data storage problems for some users and provided a secure environment for internal apps. 
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