Mediatoolkit
4.5
79
Mediatoolkit is a cloud-based online and social media monitoring tool that tracks mentions of relevant keywords across 100 million sources, in real-time and in any language. It offers filtering options, advanced Boolean search, and detailed information about the source, reach, interactions, engagement rate, and influence. It also provides data analytics with customizable charts and reports, custom alerts and digests, custom PDF reports, and Excel data export.
Strengths
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Real-time monitoring
Provides real-time monitoring of brand mentions across various social media platforms.
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Customizable alerts
Allows users to set up customizable alerts for specific keywords and mentions.
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Competitor analysis
Offers competitor analysis and comparison tools to help businesses stay ahead of the competition.
Weaknesses
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Limited social media platforms
Does not support monitoring of all social media platforms, limiting its scope of analysis.
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Limited reporting options
Reporting options are limited and may not provide in-depth analysis for some businesses.
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Pricing
Pricing may be a bit high for small businesses or individuals.
Opportunities
- Opportunity to integrate with other marketing tools to provide a more comprehensive analysis.
- Opportunity to expand monitoring capabilities to other social media platforms.
- Opportunity to improve reporting options to provide more in-depth analysis for businesses.
Threats
- Competition from other social media monitoring tools may limit market share.
- Changes in social media algorithms may affect the accuracy of the tool's monitoring capabilities.
- Increased concerns over data privacy may affect the tool's ability to collect and analyze data.
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Mediatoolkit Plan
Mediatoolkit offers three pricing plans starting at $29/month with varying features such as number of mentions and users.