Medallia Experience Cloud is a SaaS platform that helps organizations understand, manage, and improve the experiences of their customers, employees, and citizens. It captures feedback and experience signals from various channels and combines them with operational and transactional data to understand every touchpoint along every customer journey. Medallia Athena brings AI and Machine Learning to the platform to detect patterns, uncover issues and new business opportunities, and predict behavior. Medallia delivers these insights in real-time, across the organization, so that the voice of the customer can be embedded in daily decisions made by everyone. Using Medallia Experience Cloud, organizations can make demonstrable improvements to the customer experience and employee experience, reducing churn, turning detractors into promoters and buyers, and creating in-the-moment cross-sell and up-sell opportunities.