Martin is the modern media buying and measurement platform for marketers who want to measure the true impact of their marketing. Until now, mid-sized brands and agencies have had to rely on vanity metrics to make media buying decisions - CTR, CPM, CPA, while the hold co's and largest of brands enlist teams of data scientists to measure incrementality - the only true measure of advertising effectiveness. Martin is the only DSP with fully integrated incrementality measurement and optimization at all stages of the marketing funnel, finally helping all marketers answer the question, "Is my media actually having an impact on my business?"