Marketo Engage | Workflos AppStore

Marketo Engage

4.1

646

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Adobe Marketo Engage is a centralized marketing hub for cross channel campaigns to acquire, engage, nurture, expand and retain customers. It facilitates alignment between marketing and sales teams to drive revenue and growth with efficiency at scale. It has native integrations with Salesforce.com, Microsoft Dynamics CRM, and SugarCRM and offers an online community of marketers for collaboration and idea sharing. Suitable for businesses with a user base.

Website

https://business.adobe.com/products/marketo/adobe-marketo.html

Strengths

Automation

Automates marketing tasks
Analytics

Provides detailed analytics and reporting
Integration

Integrates with other marketing tools

Weaknesses

Pricing

Expensive pricing plans
Complexity

Can be complex to set up and use
Customer Support

Customer support can be slow to respond

Opportunities

Opportunity to expand into new markets
Opportunity to add new features and functionality
Opportunity to form partnerships with other marketing tools

Threats

Competition from other marketing automation tools
Economic downturn could lead to decreased demand
Increased focus on data privacy could impact marketing automation tools

Ask anything of Marketo Engage with Workflos AI Assistant

https://business.adobe.com/products/marketo/adobe-marketo.html

Apolo

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Review Distribution

👍

High - rated users

No information provided for high-rated segment.
🤔

Average - rated users

Users found Marketo Engage to have potential in terms of lead tracking, automated workflows, and contact management capabilities. However, the platform was expensive and the provided templates for emails and landing pages were difficult to customize, with slow support response times.
👎

Low - rated users

No information provided for low-rated segment.