MarginFuel provides intelligent price optimisation software that empowers rental vehicle operators to build profitable pricing strategies, on average delivering 6-10% revenue gains year on year. Advanced forecasting and AI technology is delivered in a seamless, easy-to-use interface that provides operators with a competitive edge. MarginFuel is not a ‘race to the bottom’ automated approach to pricing, but empowers our customers with the ability to anticipate where the market is going, so they can react faster than competitors and make the smart plays.