Lotame Spherical Platform | Workflos AppStore

Lotame Spherical Platform

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Spherical is Lotame's data platform that helps marketers and media owners accelerate first-party data to drive growth and revenue through actionable customer intelligence, data informed audiences, and identity powered activation. Lotame is a global technology company that makes customer data smarter, faster, and easier to use with their next-gen data platform Spherical.

Website

https://www.lotame.com/

Developer

Lotame

HQ Location

Columbia, MD

Year Founded

2006

Number of Employees

156

Twitter

@Lotame

Strengths

Data Management

Ability to manage and organize large amounts of data
Audience Segmentation

Ability to segment audiences based on various criteria
Real-time Insights

Ability to provide real-time insights and analytics

Weaknesses

Complexity

Can be complex and difficult to use for some users
Cost

Can be expensive for smaller businesses
Limited Integrations

Limited integrations with other platforms and tools

Opportunities

Opportunity to expand into new markets and industries
Opportunity to form partnerships with other companies
Opportunity to add new features and capabilities

Threats

Competition from other data management and audience segmentation platforms
Increased scrutiny and regulations around data privacy
Potential impact of economic downturn on marketing budgets and spending

Ask anything of Lotame Spherical Platform with Workflos AI Assistant

https://www.lotame.com/

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