London Dynamics’ services and platform are designed to capture the advantage of increasingly universal 3D functionality across browsers and devices. London Dynamics was set up to help businesses introduce an advanced, realistic and functional 3D and AR experience from existing websites. It does this in a highly cost-effective way, with a minimum time investment required and no impact on the fluidity of the existing shopper journey. Developed by the key people who designed and delivered Ikea Place, the company shares a deep understanding of the priorities and pressures affecting retailers, as well as how important it is to find the most efficient ways to adopt change. London Dynamics’ services and platform are designed to capture the advantage of increasingly universal 3D and AR functionality across browsers and devices. It helps brands design life-like 3D models which respond to the user’s environment and lighting conditions, and provide truly useful ‘try-before-you-buy’ experiences. All this is offered without the need to leave the retailer’s own website, and without changing a single layer in their current technology stack. It is lightweight enough to seamlessly integrate into any ecommerce platforms, while being scalable enough to allow visualisation of a full range of products, not just select ‘showcase’ items.