LiveRamp
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LiveRamp is a data connectivity platform that enables companies and their partners to connect, control, and activate data to transform customer experiences and generate more valuable business outcomes. It offers core identity resolution capabilities and an interoperable and neutral infrastructure for the world's top brands, agencies, and publishers.
Strengths
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Data connectivity
Connects disparate data sources for better insights
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Identity resolution
Matches customer data across channels and devices
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Privacy compliance
Adheres to strict privacy regulations and standards
Weaknesses
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Limited integrations
May not integrate with all desired platforms
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Cost
Can be expensive for smaller businesses
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Complexity
May require technical expertise to fully utilize
Opportunities
- Increasing need for data connectivity and identity resolution
- Opportunity to expand globally
- Opportunity to integrate with other popular SaaS platforms
Threats
- Competitors offering similar services
- Potential for stricter regulations that could impact business
- Potential for decreased demand during economic downturns
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https://liveramp.com/
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LiveRamp Plan
LiveRamp offers a tiered pricing model based on the number of integrations and features, starting at $2,500 per month.
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