LeadPro CRM is a cloud-based customer relationship management (CRM) solution designed for small and midsize companies. It offers lead management, marketing automation and sales force automation features within a suite. The lead management application includes lead acquisition, aggregation and distribution functionalities that helps sales divisions collect and organize leads. The lead distribution feature enables users to assign sales leads to the most appropriate sales representative in order to handle customer enquiries. The marketing automation application allows users to manage emails, newsletters and marketing campaigns. LeadPro CRM also features real-time mobile access to lead information, which helps sales representatives carry out field work.