The Layar SDK is a static library that implements the Layar Vision functionality and Geo location functionality of Layar into your own iPhone and/or Android app and presents the Augmented Reality view to the user. The biggest advantage of this solution is that publishers/developers can offer the engagement of interactive print to yours users within the context of your brand. Instead of instructing users to download the Layar App, you can bring the interactivity of Layar directly to your app without the need to code it all yourself.