Predictive Insights Platform is a cloud-based predictive analytics platform. It allows users to run B2B marketing and sales campaigns. Predictive Insights key features include buying signals, machine learning, optimizing nurturing programs, prioritize sales execution, self-service modeling, support for lead, account scoring models, behavioral modeling, a model performance dashboard, model refinement, data cloud management, real-time scoring, list-based scoring, real-time data enrichment, enterprise security and others. Its behavioral modeling enables users to add activity data such as emails clicks, web page visits and event attendance captured in marketing automation system to models. The platform’s data cloud is used in predictive modeling of firmographics, ...