Kenshoo
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Kenshoo is a cross-channel advertising solution for search marketing, social media, and online advertising. It is used by agencies, medium-sized, and large corporations, including Fortune 50 and all 10 top global ad agency networks. The platform helps automate marketing operations, identify premium customers, retain clients, and get the biggest marketing ROI. It offers social media advertising, bid management, and PPC capacity across major search engines.
Strengths
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Advanced automation
Automated optimization and bid management
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Cross-channel integration
Ability to manage campaigns across multiple channels
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Real-time analytics
Real-time reporting and analytics for better decision-making
Weaknesses
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Steep learning curve
Complex interface and requires significant training
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Expensive
High cost compared to other similar products
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Limited customization
Limited ability to customize reports and dashboards
Opportunities
- Opportunity to expand into new geographic markets
- Opportunity to integrate with other marketing platforms
- Opportunity to add new features and capabilities to stay ahead of competitors
Threats
- Intense competition from other marketing automation platforms
- Shifts in market trends and consumer behavior
- Changes in regulations and policies that could impact the industry
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Kenshoo Plan
Kenshoo offers a tiered pricing model based on the number of channels and features, with custom pricing for enterprise clients.