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KEA Analyst Relations
4.9
1

Not Claimed

Kea Company is an Analyst Relations firm that helps tech vendors build relationships with analysts for mutual benefit.
Website
https://keacompany.com/
Developer
Kea Company
Twitter
@KeaCompany
Strengths
  • Comprehensive database

    Contains extensive information on analysts and their research

  • Customizable alerts

    Users can set up alerts for specific analysts or topics

  • Collaboration features

    Allows teams to share notes and insights on analysts and their research

Weaknesses
  • Limited coverage

    May not have information on all analysts or research topics

  • Expensive

    Pricing may be prohibitive for smaller companies or budgets

  • Complex interface

    May require some training or expertise to use effectively

Opportunities
  • Could add more analysts or research topics to increase value
  • Could integrate with other SaaS tools to provide more comprehensive insights
  • Could expand into new regions or industries to reach new customers
Threats
  • May face competition from other analyst relations tools or services
  • Could see decreased demand or budget cuts during an economic downturn
  • May need to comply with new or changing data privacy regulations, which could impact operations

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KEA Analyst Relations Plan

KEA Analyst Relations offers three pricing tiers for its analyst relations platform, ranging from $5,000 to $15,000 per year, with increasing features and support.
Analyst Relations Execution $ 2 Per Month
Our team understands why tech vendors succeed or fail in their Analyst Relations efforts. The Kea team has comprehensive, hands-on experience with Analyst Relations from multiple perspectives. We can demonstrate a proven track record as associates within renowned analyst firms, Analyst Relations managers at successful technology vendors, and IT and business managers at large enterprise organisations. We help our customers do it right. We love to connect with you to dive deeper into your questions and needs. Determining the Analyst Relations goals and strategy based on your overarching business strategy Identifying all relevant analysts from the appropriate analyst firms, classified as Tier 1, Tier 2 or Tier 3 Proactive outreach to target analysts on your behalf to facilitate information flow and interactions with the analysts Planning, organising and tracking interactions, such as vendor/analyst briefings, event attendance and analyst inquiries Developing briefing presentations such as PowerPoint presentations, which may require participation by the executive suite, product management and marketing communications Identifying where the analysts are going to be at what times. This includes global and continental conferences, local briefings, and other third-party events to facilitate face-to-face meetings Keeping track of upcoming research publications in your space and ensuring your company is on the analysts’ radar for participation Supporting you in research questionnaire participation to optimise your positioning in publications like Magic Quadrants, Waves, Vendor Matrices and MarketScapes Regular reviews of analyst relations strategy, positioning and goals to ensure your Analyst Relations programme stays on track
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