Kantar Advertising Insights | Workflos AppStore

Kantar Advertising Insights

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Kantar Advertising Insights is a competitive advertising intelligence platform that provides comprehensive advertising intelligence across all paid media channels. It offers meaningful data and personalized actionable insights to help make the best media decisions, deliver performance, and increase sales opportunities. It provides a complete view of creatives, occurrences, impressions, and spend estimations. Kantar helps top agencies, brands, and publishers optimize their advertising strategy.

Website

http://www.kantar.com

Developer

Kantar

HQ Location

N/A

Number of Employees

32,947

Twitter

@Kantar

Strengths

Data-driven insights

Provides data-driven insights to improve advertising strategies
Customizable dashboards

Offers customizable dashboards to track and analyze advertising performance
Competitive analysis

Enables competitive analysis to stay ahead of the competition

Weaknesses

Limited data sources

Limited data sources may result in incomplete insights
Expensive pricing

Pricing may be expensive for small businesses or startups
Requires expertise

May require expertise to fully utilize the platform

Opportunities

Opportunity to expand as the advertising industry continues to grow
Opportunity to integrate with other marketing tools for a more comprehensive solution
Opportunity to expand into new markets and reach a wider audience

Threats

Emerging competitors may offer similar or better solutions
Changes in advertising regulations may impact the platform's effectiveness
Economic downturns may result in decreased advertising budgets and demand

Ask anything of Kantar Advertising Insights with Workflos AI Assistant

http://www.kantar.com

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Review Distribution

👍

High - rated users

Customers appreciate Kantar Advertising Insights for their great insights into the industry and their ability to help with media planning based on trends.
🤔

Average - rated users

Customers find Kantar Advertising Insights useful for competitive analysis, but have some issues with slow response times and outdated servers.
👎

Low - rated users

Customers appreciate the ease of use of Kantar Advertising Insights, but find it slow at times.