Instagram is a social media application that enables businesses to manage content, create and edit posts, and monitor customer engagement. It allows users to share photos and videos, comment on other users' posts, send private messages, and search posts using custom keywords. Marketers can gain insights into followers' behavior and track the performance of posts and stories. Users can utilize editing tools and apply a variety of filters before posting. Additionally, content specialists can add texts and drawings to photos or videos, remove audio files, and upload digital content in bulk. Instagram also allows organizations to set up and run online campaigns.