Informatica Persistent Data Masking

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A software that enhances data protection by de-sensitizing and de-identifying sensitive data, and pseudonymizing data for privacy compliance and analytics. Masked data can be used in testing, analytics, or support environments while retaining context and referential integrity.

Website

https://www.informatica.com

Developer

Informatica

Category

Security

HQ Location

Redwood City, CA

Year Founded

1993

Number of Employees

5,727

Twitter

@Informatica

Strengths

Efficient data masking

Can mask data in real-time with minimal impact on performance
Comprehensive masking techniques

Offers a wide range of masking techniques to ensure data privacy
Easy integration

Can be easily integrated with other Informatica products

Weaknesses

Expensive

Can be costly for small businesses or startups
Complex setup

May require technical expertise to set up and configure
Limited reporting

Reporting capabilities are limited compared to other data masking tools

Opportunities

Increasing awareness of data privacy concerns creates a growing market for data masking tools
Can expand into new markets by offering data masking solutions for different industries
Can integrate with other data management tools to offer a comprehensive solution

Threats

Facing competition from other data masking tools in the market
Changes in data privacy regulations may impact the demand for data masking tools
Advancements in technology may render current data masking techniques obsolete

Ask anything of Informatica Persistent Data Masking with Workflos AI Assistant

https://www.informatica.com

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