IBM Watson Advertising Accelerator is an AI-powered marketing analytics platform that helps advertising businesses with planning, organizing, and analyzing the performance of their digital advertising campaigns. The software is cloud-based. The main features of IBM Watson Advertising Accelerator include performance prediction, real-time data analysis, asset organization, granular insights, and self-training AI. Businesses can benefit from IBM Watson Advertising Accelerator’s analytics, which facilitate improved insight into what advertising assets and messages work best and KPI tracking. The platform also helps with predicting the most effective advertising per customer based on the likelihood of conversion with predictive optimization.