Howuku is a behavior analytics solution that provides startups with customer feedback and insights through heatmaps, AB testing, and surveys. It helps marketers gauge customer behavior through visual representation of where they click and scroll on a website. A/B testing allows teams to improve content engagement and pinpoint underperforming pages. Product owners can get real-time feedback, compare traction on multiple devices, identify key user segments, and observe user attention for an optimized marketing strategy.