Havas Worldwide
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Havas Worldwide is an advertising and marketing communications agency that offers advertising, marketing, and corporate communications services.
Strengths
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Global Presence
Offices in over 100 countries
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Integrated Services
Offers a range of marketing and advertising services
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Award-Winning
Has won numerous industry awards
Weaknesses
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Lack of Focus
Offers a broad range of services, may lack specialization
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High Costs
May be more expensive than smaller agencies
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Bureaucracy
Large organization may be slow to make decisions
Opportunities
- Opportunities for growth in developing countries
- Growing demand for digital marketing services
- Opportunities to acquire smaller agencies and expand services
Threats
- Competing with other large advertising agencies
- Decreased demand for marketing and advertising services during recessions
- Shifts in consumer behavior may require new marketing strategies
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Havas Worldwide Plan
Havas Worldwide's pricing strategy is to offer tiered pricing based on the level of service and customization desired by the client.
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