The GivingDNA Platform is a donor research and data visualization tool that helps nonprofits build detailed segments. Fundraisers and direct marketers get automated intelligence that helps you quickly profile and segment your donors and take the next steps toward custom donor experiences. GivingDNA enriches your data with third-party insights so that you can see a 360 view of your constituents. It is easy to use and doesn't require any coding or advanced spreadsheet skills.