Friendlyway offers a cloud-based digital signage platform that supports interactive multimedia communications at the point of sale, service, and work. The platform is user-friendly and device-friendly, with out-of-the-box modules for self-check-in, self-payment, employee self-service, dynamic advertising, and wayfinding. Users can customize workflows to fit their business needs and easily configure interactive multimedia content without IT or coding experience. The software is compatible with any Windows and Android device and allows for central content management and deployment to one or multiple devices.