FitzMartin is a specialized marketing and sales communications firm, with particular expertise helping B2B, financial services and higher education clients who offer hard-to-sell products and services with a long, complex sales process and multiple decision makers. Our approach to sales and marketing, which we call Cognitive Marketing, is built on the established science of behavior change. It is a framework that gives you clear, measurable and repeatable steps that unites your sales & marketing efforts and produces more and more-profitable customers.