Exceed.ai is a conversational marketing platform that helps marketers drive more pipeline from email and website visitors. It uses two-way email conversations to follow up with, nurture, and qualify leads, and can book meetings directly on a rep's calendar. It also updates CRM and marketing automation platforms with the latest lead status. Businesses use Exceed for inbound lead follow up, converting website visitors into leads via chatbot, qualifying leads, following up with unresponsive leads, activating cold/dormant leads, up-selling, and reaching out to low-scoring and recently engaged leads.