
EDM
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EDM is a web-based software for managing engineering documents related to global projects in the context of EPC contracts or design of major plants.
Strengths
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Automation
Automated email campaigns
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Personalization
Ability to personalize emails
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Analytics
In-depth analytics and reporting
Weaknesses
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Integration
Limited integration options
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Pricing
Expensive pricing plans
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User Interface
Complicated user interface
Opportunities
- Opportunity to improve mobile optimization
- Opportunity to integrate with social media platforms
- Opportunity to integrate with AI technology
Threats
- Intense competition in the market
- Potential changes in email marketing regulations
- Potential security breaches and data leaks
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EDM Plan
EDM offers a tiered pricing strategy with three versions, Basic ($10/month), Pro ($25/month), and Enterprise ($50/month), each with increasing features.