Duplicate Search and Merge is a native deduplication application built for salesforce. It is an easy to use deduplication tool which cleanses the duplicate records using a simple yet powerful 5 step wizard-based approach to search duplicates on standard and custom objects. Duplicate Search and Merge helps customize filters for duplicate search, export duplicate records, perform mass merge and schedule jobs. It also helps in re-parenting of child records while merging the parent records Duplicate Search and Merge additionally provides the following functionalities: • Intuitive dashboard for managing duplicate data and automating jobs • Real-time info on duplicate groups and records of saved jobs • Fuzzy logic for selecting the record to retain • Save your searches for future use • Intelligent notification alerts on successful merge with the master record details