dotMailer is a flexible email marketing automation platform that helps its users create, automate, test and send emails in minutes. dotMailer is an ‘Easy Enterprise’ solution that enables international organizations, large SMEs and agencies to manage and grow their email offering. They do this by transforming how brands engage new and existing customers, shoppers and members, to build greater loyalty, brand advocacy and spend. dotMailer's powerful, easy-to-use and feature-rich technology, significantly improves organizations’ sales and marketing productivity, digital communications and ROI by cutting both the time and costs spent on carrying out complex and specialist tasks. dotMailer allows marketers to optimize their data collection and segmentation, design and personalization, campaign management, testing and sending, reporting and analytics.