Deep.BI measures content consumption metrics and provides user engagement scoring to power publisher's content delivery, marketing tools and paywalls to grow, engage and retain audiences. Deep.BI collects all kinds of raw event data related to publishing, like reader’s behavior and content performance, and analyzes this data in real-time (sub-second latency between ingestion and data visualization). By collecting first-party raw data (no sampling & no aggregation), publishers get unprecedented flexibility in building their own metrics, reports, and different strategies for different kinds of content. This also allows publishers to quickly test hypotheses on both live and historical data. These dashboards and reports are shareable and customizable across teams making the workload on the analysts much lighter and gives them the ability to deliver what they want to deliver in the way they want and in lightning speeds!