Dealer.com
4.2
34

Not Claimed

Dealer.com is a digital marketing solution for the automotive industry that offers a platform of websites, advertising, digital retailing, and managed services. They use advanced digital technology, data, and insights to provide personalized customer engagement.
Strengths
  • Automotive Industry Focus

    Dealer.com is a SaaS product that is specifically designed for the automotive industry, making it a highly specialized and tailored solution for dealerships.

  • Robust Features

    Dealer.com offers a wide range of features, including inventory management, website design, digital marketing, and more, making it a comprehensive solution for dealerships.

  • Integration with Other Cox Automotive Products

    Dealer.com is part of the Cox Automotive family of products, which includes other solutions such as Kelley Blue Book and Autotrader, allowing for seamless integration and a more complete solution for dealerships.

Weaknesses
  • Cost

    Dealer.com can be expensive, especially for smaller dealerships or those with limited budgets.

  • Steep Learning Curve

    Dealer.com can be complex and difficult to learn, requiring significant training and onboarding for new users.

  • Limited Customization

    While Dealer.com offers a wide range of features, some users may find that the platform is not as customizable as they would like, limiting their ability to tailor the solution to their specific needs.

Opportunities
  • Dealer.com could potentially expand into new markets beyond the automotive industry, leveraging its expertise in digital marketing and website design to serve other industries.
  • Dealer.com could potentially form partnerships with other SaaS providers to offer a more complete solution for dealerships, such as integrating with CRM or DMS solutions.
  • Dealer.com could potentially innovate in emerging technologies such as artificial intelligence or virtual reality to offer new and unique solutions for dealerships.
Threats
  • Dealer.com faces competition from other SaaS providers that offer similar solutions for dealerships, such as CDK Global or DealerSocket.
  • Emerging technologies such as autonomous vehicles or ride-sharing services could potentially disrupt the automotive industry and reduce the need for traditional dealerships, impacting the demand for Dealer.com's services.
  • Economic downturns could potentially impact the automotive industry and reduce the demand for Dealer.com's services, as dealerships may have less budget for marketing and digital solutions.

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Review Distribution

  • 👍
    High - rated users

    Dealer.com has reliable account managers who can resolve issues.Dealer.com lacks flexibility in the creative aspect of their websites.

  • 🤔
    Average - rated users

    Dealer.com allows for a lot of customization on the site.Dealer.com websites are slow, hard to read, and support takes a long time to complete tickets.

  • 👎
    Low - rated users

    Dealer.com allows for instant changes to inventory, pricing, and sales.Wishes for more creative pop ups, overs, and unders.

Media

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Dealer.com Plan

Dealer.com offers a tiered pricing strategy with three versions (Essential, Enhanced, and Elite) starting at $399/month.
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