datacadabra is a data marketing suite in SaaS mode entirely dedicated to marketing. datacadabra supports users throughout the entire data exploitation chain. It supports data structuring, the creation of targets for marketing operations, the preparation of analyses, and the analyses themselves. Its more than 40 pre-configured analyses allow for the improvement of customer knowledge, the prediction of behaviors, and the optimization and monitoring of marketing actions. datacadabra is enriched with new analyses every month. This allows it to optimize animation plans and marketing actions in order to improve performance.