Computer Alliance, Inc.
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The company is an IBM Power Systems Business Partner, a Printing Solutions Specialist, and offers computer consulting services.
Strengths
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Wide range of products
Offers a variety of computer hardware and software products
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Competitive pricing
Prices are often lower than competitors
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Excellent customer service
Provides helpful and responsive customer support
Weaknesses
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Limited brand selection
Does not carry certain popular brands
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Limited physical locations
Only has a few physical stores
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Limited international shipping
Does not ship to all countries
Opportunities
- Could expand to new geographic regions or product categories
- Could improve website and social media presence to attract more customers
- Could form partnerships with popular computer brands to expand product selection
Threats
- Could struggle to compete with larger retailers with more resources
- Sales could be negatively impacted by economic downturns
- Could struggle to keep up with rapidly changing technology and customer demands
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Computer Alliance, Inc. Plan
Computer Alliance, Inc. will offer a tiered pricing strategy with three versions of their software, priced at $99, $199, and $299.
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