
Cision
3.8
83
Cision is a communications platform used by over 100,000 PR and marketing professionals worldwide. It offers a suite of solutions, including PR Newswire, MultiVu, Brandwatch, Cision Communications Cloud, and Cision Insights. Cision has offices in 24 countries across the Americas, EMEA, and APAC.
Strengths
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Comprehensive media database
Access to a vast database of media contacts and outlets
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Real-time monitoring
Ability to track mentions and coverage in real-time
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Analytics and reporting
Robust analytics and reporting features to measure PR impact
Weaknesses
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Expensive
Relatively high pricing compared to other PR software
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Steep learning curve
May take time to learn and fully utilize all features
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Limited social media monitoring
Not as comprehensive in social media monitoring compared to other tools
Opportunities
- Opportunity to expand into new regions and industries
- Potential to integrate with other marketing and PR tools for a more comprehensive solution
- Opportunity to improve social media monitoring and analytics features
Threats
- Intense competition from other PR software providers
- Potential impact of economic downturn on PR budgets and spending
- Impact of data privacy regulations on media monitoring and data collection
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Review Distribution
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👍
High - rated users
No information provided for high-rated segment.
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🤔
Average - rated users
No information provided for mid-rated segment.
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Low - rated users
Customers have reported issues with the interface being clunky, missed monitoring of protected sites, poor customer service, unclear training, and sales reps making promises that are not reflected in the contract. Array.
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Cision Plan
Cision offers multiple pricing plans starting at $5,700/year with varying features such as media monitoring, analytics, and influencer identification.