Carbon is a real-time, actionable first-party platform that consolidates analytics, data management and monetization operations. Carbon maximizes the value of content, audience and data, by operating seamlessly across those components to extract the synergies between them, in one transparent, independent, and compliant offering. The Carbon revenue management platform (RMP) is made up of 3 core components: - Carbon Analytics: Real time identity analytics and revenue attribution to unlock yield and contextual value across your content - Carbon Audience: Data management solution for revenue-focused real time audience development, scoring, segmentation and activation - Carbon Yield+: Integrated tools and technology to power audience monetisation and personalisation on and off network