BrightRoll | Workflos AppStore

BrightRoll

4.4

Request Demo

Not Claimed

BrightRoll DSP is a global Demand Side Platform owned by Yahoo, based in California. It is used by Programmatic Buyers, Agency Trading Desks, Demand Side Platforms (DSPs), Direct Response, Retargeters and Brand Advertisers. Inventory can be accessed through Appnexus SSP, Prebid/Header Bidding via Rubicon Project, Index Exchange and PubMatic.

Website

https://www.healthyads.com/

Developer

Healthy Ads

Twitter

@healthyads

Strengths

Large reach

Access to a vast network of publishers and advertisers
Advanced targeting options

Ability to target specific audiences based on demographics, interests, and behaviors
Real-time reporting

Provides up-to-date information on ad performance and audience engagement

Weaknesses

High cost

May not be affordable for small businesses or those with limited budgets
Complex platform

May require a learning curve for users unfamiliar with programmatic advertising
Limited creative options

May not offer as much flexibility in ad design compared to other platforms

Opportunities

Increased adoption of programmatic advertising presents opportunities for growth
Potential to expand into new geographic regions or industries
Opportunity to integrate with other ad tech platforms to offer a more comprehensive solution

Threats

Competing with other established programmatic ad platforms for market share
Changes in regulations or privacy laws could impact the use of programmatic advertising
Growing use of ad blockers could impact the effectiveness of programmatic advertising

Ask anything of BrightRoll with Workflos AI Assistant

https://www.healthyads.com/

Apolo

Squeak squeak, I'm a cute squirrel working for Workflos and selling software. I have extensive knowledge of our software products and am committed to providing excellent customer service.

What are the pros and cons of the current application?

How are users evaluating the current application?

How secure is the current application?