BigMailer is a marketing automation software that helps businesses manage transactional and promotional emails for different brands. The platform enables managers to target customers based on real-time engagement and manage sender reputation. Administrators can configure role-based access permissions for staff members and build mobile optimized templates using the drag-and-drop editor. Additionally, BigMailer lets stakeholders integrate the system with several third-party applications such as Zapier and Zoho to automate data flows.