Audiense
4.3
157
Audiense is a SaaS platform that provides audience intelligence and segmentation for marketers and consumer researchers. They have two products: Audiense Insights and Audiense Connect (aka Socialbro). Their unique challenge is keeping up with the constantly changing culture, and their social consumer segments are derived from consumers' behavior "in the wild". They aim to solve the issues of traditional consumer research being time-consuming and expensive, organizations struggling to incorporate social data into their strategy, and brand strategy and personalization becoming too tactical at the expense of performance marketing.
Strengths
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Audience Insights
Provides detailed insights into audience demographics, interests, and behaviors.
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Social Media Management
Offers social media management tools for scheduling, publishing, and analyzing content.
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Customizable Reports
Enables users to create customized reports with data visualizations and export options.
Weaknesses
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Limited Integrations
Integrates with a limited number of third-party tools and platforms.
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Pricing
Pricing may be too high for small businesses or individuals.
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Learning Curve
May require some time to learn and navigate the platform's features and functionalities.
Opportunities
- Opportunity to expand integrations with more third-party tools and platforms.
- Opportunity to offer targeted advertising options based on audience insights.
- Opportunity to develop a mobile app for on-the-go social media management.
Threats
- Competition from other social media management and audience insights tools.
- Potential threats to data privacy and security regulations.
- Changes to social media algorithms and policies may affect the accuracy of audience insights and data.
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Media
Audiense Plan
Audiense offers a range of pricing plans starting at $19/month with varying features such as audience insights, automation, and team collaboration.
Twitter Marketing
948
billed annually
aka Socialbro
Best time to tweet for Twitter
Browse your community for Twitter and Instagram
Filter, Follow & Unfollow for Twitter and Instagram
Compare with your competitors for Twitter
Twitter and Instagram audience insights
Manage Twitter Lists for Twitter
Monitoring/Listening for Twitter
DM Bots and Broadcast for Twitter
Rule Builder for Twitter
Tailored audiences for Twitter
Audience Manager for Twitter
Tweet Analytics
Intersection and Affinity Report for Twitter
Adv. Subscription Experiences/Bots
Audiense Insights
8352
billed annually
Social segmentation and profiling
Starts at x60 reports per year - Unlimited Seats
Audience segmentation Instantly understand who makes up your target audience.
Demographics such as countries, cities, how they describe themselves, names.
Interests in brands, celebrities or influencers and categories (ie: Music, Tech, etc.)
Content from social channels (Facebook, Instagram and Twitter) and the websphere.
Create benchmarks with different segments, countries or even other competitors.
Compare segments with baselines and other audiences.
Includes
Monitoring/Listening capabilities (Included 100,000 tweets)
Audiense Insights Unlimited
25000
billed annually
"All you can eat" - based on number seats
Audiense Insights
Twitter Marketing