Aprimo Digital Asset Management is a cloud-based platform designed to help businesses in retail, life sciences, consumer goods, manufacturing and other sectors create, distribute and manage media assets on a centralized dashboard. It allows administrators to streamline the entire content lifecycle, from digital file creation to distribution across channels. Aprimo Digital Asset Management provides insights into the performance of content and campaigns using intelligence-enabled dashboards. It offers integration with several third-party providers including Salesforce and Adobe.